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Durometer numbers simply represent a relative comparison of hardness between different but similar materials that have had their hardness measured using the same durometer scale, device and measurement standard. In general, a higher durometer material will be harder than a lower durometer material.

It's one things to know your tire's brand and model, but what do all of the other markings on the tire's sidewall actually mean? The dirt is in the details, let's jump into what makes each tire truly unique and why you need to brush up on your tire talk.

There is more than meets the eye when you dissect how a tire and wheel combo inflates, stays inflated and why some wheels and tires shouldn't be matched together. We take a deep dive into what makes certain wheel engineering superior when deciding your next combo.

Air will expand when heated and contract when cooled. This makes fall and early winter months the most critical times to check inflation pressures. The rule of thumb is for every 10° Fahrenheit change in air temperature, tire pressures will change about 2% (up with higher temperatures and down with lower). 

We've all heard why buying local can make a huge difference, but maybe you haven't taken the time to really think about the power of your buying decisions. This quick post touches base on the subtle, yet powerful decisions we make every day, especially when we depend on them to perform.

Your day finally came and you got that infamous flat tire. What now? What do you need to fix? Knowing how to safely get you, your passengers, and your UTV back to trailhead requires some preparation, patience and basic skills so you're ready for anything.