VALOR
Our brand is about adhering to authenticity. We know we might not check everyone's box, and that's ok with us. We will tirelessly pursue our version(s) of perfection and adhere to a pillar of our brand ethos, to be honest. Honest in our marketing. Honest in our pricing. Honest in our relationships with both our vendors and all of our customers.
Decades of experience
Since 2005
We've been hard at work designing, engineering, and manufacturing brand-name products for the powersports industry since 2005 (basically forever). After successfully building several top-tier brands, we cut ties and decided to start a new revolution from the ground up. No rules, no restrictions, no corporate delays.
We guarantee you'll love working with us. Give us a call today and see why dealers across the nation, and customers from all over the world, are joining the Valor Offroad Revolution. ✊
mantra
We believe that each outdoor experience is unique, and our products are specifically designed to enhance the journey. Over-engineered to exceed testing in the Rocky Mountains, all Valor Offroad products are designed to deliver a lifetime of performance for a lifetime of memories.
CAREER OPPORTUNITIES
JOIN TEAM VALOR
We're looking for positive thinkers with a get-it-done attitude to join our growing team. The perks are endless. We have several positions currently open. Visit the careers page for details.
About us
Built for adventure
We're passionate about creating premium off-road products that help you explore further and push boundaries. Our team combines decades of experience with cutting-edge innovation to deliver exceptional quality.
Years
Support
Warranty
About Valor Offroad
Valor Offroad was founded on a simple but important premise: build products that earn their place in the harshest conditions on earth. Not by marketing claims, but by performance, durability, and trust—earned mile after mile, trail after trail. The Valor Offroad customer lives the off-road lifestyle, not merely observes it. From rocky desert trails and snow-covered mountain passes to muddy backwoods and long-haul overland routes, Valor Offroad exists for drivers who expect more from their equipment and refuse to compromise when the terrain is unforgiving.
Our name is not an accident. “Valor” represents courage, resilience, and the commitment to push forward when conditions are difficult. Those values guide everything we design, build, support, and stand behind.
Our Purpose
Off-roading is not just a hobby. It is exploration. It is problem-solving. It is the pursuit of places that cannot be reached by paved roads or comfort alone. We believe off-road equipment should not be disposable, trendy, or overcomplicated. It should be dependable, serviceable, and confidence-inspiring—gear you can trust when you are hours from cell service and miles from help.
A Brand Built by Enthusiasts
Too many products in the off-road world are built for looks first and durability second. We saw a gap between what serious drivers actually need and what the market was offering. So we decided to build our own products to meet our high expectations. Every product we create reflects that mindset: Make better products.
Our wheels are engineered around three core principles:
- Strength First – Load ratings, impact resistance, and structural integrity come before styling decisions.
- Practical Design – Proper offsets, brake clearance, and real-world fitment matter more than exaggerated dimensions.
- Durability in Harsh Environments – Finishes, coatings, and materials are selected to survive dirt, salt, rocks, and weather—not just showroom lighting.
Every product we release goes through:
- Engineering validation
- Load and stress testing
- Impact and fatigue simulations
- Real-world use and feedback loops
We work with industry partners who understand that off-road components are not fashion accessories. They are structural components that carry weight, absorb impacts, and must withstand repeated stress. Our test phase puts all our products through a brutal battery of real-world use-case scenarios before final approval. Not everyone who buys off-road equipment prefers floating on sand dunes. Not everyone prefers rock crawling to wide-open trails. Regardless of your trail preference, we feel that everyone deserves professional-grade equipment that is overbuilt for the worst day, not just adequate for the average one.
We do not believe in one-time transactions. We believe in long-term trust. We want our customers to come back not because they have to, but because they trust us.
We build for the road less traveled—and the trails that barely qualify as roads at all.
